Strategy and Ideas

Forget about a Niche Store: What is a NICHE?

I had told several of our readers and members that I would be making some posts about finding your niches and targeting those niches with keywords. The more I tried to put these thoughts to paper the more I realized that if you didn’t actually understand what a niche was, just forget about a niche store for a minute, then the process would not make any sense.

You see to discover and target a niche requires a fair amount of research and ingenuity that is just not apparent for most of the niche stores that I see users building. The reality is that most users are not building niche stores at all but online malls. The idea of using multiple categories to build top level stores or cover several unrelated areas is quite popular, but is not a niche. As a matter of fact, if you did not have to build every page of your store manually, one at a time, you really do not have a niche store at all.

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